Inside the Hustle Fan Club, we hear why reading the news is stupid. Another common Hustle cliche, politics are stupid and a waste of time. People will drop threads on X (formerly Twitter) saying how they used to read the Wall Street Journal_ or The Economist in the hopes of looking smart and being well-informed. And now they claim that exercise was a big waste of time. The hustle boys instead tell you to focus on your craft, crafting hooks, and building your empire, because the news or publications like The New Yorker are for the sheeple.
I’ve been to events where people turn the above paragraph into performance theatre. Around the time of the Super Bowl between the Philadelphia Eagles and the New England Patriots, me and a few people were chatting. Craig Ballantyne was in that group. Someone mentioned the Super Bowl and Craig on cue leaped to his script, “Super what? Is it like a cooking show? I don’t even know what a Super Bowl is!”
Someone mentioned it was the Eagles versus the Patriots and said football. Craig, relishing in his performance, said, “You mean like Soccer? I never heard of those teams.” After an awkward pause, Craig finished as only he knew how, with the cliche, “I'm too busy and too focused on my business, I don’t have time for sports or pop culture.”
That theatre is incoherent.
Why?
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